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Qubit is a business group that operates in the field of communication at 360 degrees, the group which includes GPF and Ubik, the former deals with market research and the latter with big data. Established in London in 2012, in the same year Qubit opened offices in Milan and Rome. The mission of Qubit is to make the most modern marketing and analysis tools available to its customers. Furthermore, Qubit uses an innovative approach, where the analysis of the context is focused on market insight. The Qubit Core Team is made up of professionals with more than effective experiences in strategic communication sectors; secondly, the projects are supported by special partners with which Qubit has consolidated privileged relationships. The result of this approach is ad-hoc communication projects with high added value, whose costs are always optimized and verifiable.

WPP is the world leader in communications services, comprising leading companies in: • Advertising • Media Investment Management • Data Investment Management • Public Relations & Public Affairs • Branding & Identity • Healthcare Communications • Direct, Digital, Promotion & Relationship Marketing • Specialist Communications Through our companies and associates, WPP offers a comprehensive and, when appropriate, integrated range of communications services to national, multinational and global clients.