The A Better Tomorrow Innovation Hub in Trieste is the concrete commitment we as BAT are making for a greener, more conscious and more inclusive future.
The Hub will have 12 production lines dedicated to new product categories with reduced risk potential, will generate 2700 jobs estimated between direct and indirect and will include a Digital Boutique to accelerate digital transformation processes.
Are you curious to see what our new world-class manufacturing, innovation and environmental sustainability hub will look like?