Along with the new name, the firm has also recently launched a complete rebranding including a new logo and corporate identity, as well as a revamped website.
The new name, Gianni & Origoni is a result of significant changes in the firm’s history, in its partnership evolution, in its markets and clients. This new corporate identity acknowledges the brand’s dynamism and will to evolve, whilst remaining grounded to its roots and core values of passion, quality, ethics, innovation.
The firm stated “we believe that Gianni & Origoni represents who we are today: a law firm with an international reach and scope, based on the commitment of over 700 people – both professionals and support staff – to building a true partnership relationship with our clients”.