New opportunities to connect. Your next event goes hybrid

May 13, 2021 | Information Portal, Members news, News


The suspension of physical events and the everchanging restrictions applied to the meeting industry and global travel have seen new trends arise to create original experiences that can be equally significant for the target audience. There starts the era of hybrid events.

Congress and exhibition facilities, as well as hotels in the city took action to reimagine their meetings & events spaces finding new ways to bring people together and create meaningful connections.

“Connect with Confidence”. This is the new philosophy of some Marriott International’s hotels in Milan that have made “Phygital” a core element of their meeting offer.

This model features a mix of live and virtual components with participants in physical presence interacting with remote attendees in one or more locations. This use of advanced audio-visual technologies establishes fully immersive and engaging experiences that bridge the distance gap and go beyond travel constraints, in accordance with health protocols and local guidelines on social distancing.

Creativity is the key to rethink the way audience interacts in virtual settings that can be truly impressive and entertaining.

In this framework, planners can also opt for ad hoc packages that combine spaces and technologies rental with an F&B offer thoughtfully redesigned to guarantee a safe and enjoyable experience. This is the case of Sheraton Diana Majestic, Sheraton Milan San Siro, The Westin Palace, Milan and Sheraton Milan Malpensa. The airport hotel also turned one of its wide venues into a permanent virtual studio curated in collaboration with DHS Event Solution, set up with technological cutting-edge equipment guaranteeing spectacular virtual and 3D solutions. All hotels play an active role in the relaunch of the MICE industry thanks to the synergy between avant-garde tools and expert teams assisting the planning and implementation of customized solutions.


For more information:

✅ Sheraton Diana Majestic: | +39 02.20581

✅ Sheraton Milan Malpensa: | +39 02.2335.4003

✅ Sheraton Milan San Siro: | +39 02.915221

✅ The Westin Palace, Milan: | +39 02.63361



You can choose from a range of sponsorship opportunities, including branding, speaking opportunities, and event marketing – for further information please contact:
Maria Rosa Allegra, BCCI Business Development Manager
Mob. 335 1847337 |

For further information please contact:
Maria Luisa Fantoni, BCCI Marketing & Event Manager
Mob. 377 7063348 |