Located in the Martone family’s former perfume factory, in Milan’s design district, the five-star Magna Pars is the first and only Hotel à Parfum in the world.
Where perfume becomes experience
Born where fragrances were once created, Magna Pars, the Hotel à Parfum, is now a refined 5-star boutique hotel that celebrates the art of perfume in every detail. In a historic former perfume factory, Italian elegance meets sensory innovation to give life to an unprecedented hospitality, where the sense of smell guides every experience.
A stay that speaks to the senses
Every stay at Magna Pars is a sensory symphony. Each of the 68 Suites is inspired by a specific olfactory note: fruity, aromatic, floral, woody, or resinous. Every detail tells the story of its Essence: the ambient fragrance enclosed in amber glass diffusers, the artist’s painting depicting the key olfactory ingredient, and the book La Grammatica dei Profumi by Giorgia Martone, opened to the page dedicated to the raw material that inspired, and scents, the Suite.
The return to olfactory roots
The Hotel à Parfum is born from a family legacy: the passion for Italian artisan perfumery. The Martone family transforms the historic Marvin factory into a place where hospitality meets design, culture and beauty. A project that speaks of vision, memory and authenticity.
The spirit of the place
In the creative heart of Milan, between the quiet of Via Forcella and the liveliness of Zona Tortona, Magna Pars is immersed in an intimate and authentic dimension. The original industrial architecture meets essential lines and natural materials, creating an elegant and authentic environment.
At the heart of the hotel are the secret Internal Gardens, green and fragrant. Plants come from all over the world and are chosen for their connection with perfumery. Evergreen and seasonal alternate creating a constantly changing landscape. A living place that follows the rhythm of nature and accompanies every moment of your stay.
The scent of hospitality
Inside our hotel, scent becomes language, welcome, discovery. In collaboration with the Perfume Laboratory LabSolue, we have created a universe of olfactory experiences designed to engage the senses and leave an indelible memory. Fragrance accompanies the experience in every form, from the Olfactory Check-in to aromatherapy massages, from the Olfactive Aperitif to the Menù à Parfum, all the way to the sound of scent and the Olfactive Journey.
Whether you are here to relax, celebrate a special occasion or organize a group experience, you will find tailor-made routes to live the olfactory universe in all its nuances – intimate, sensory, unforgettable.
Milano (MI)
20144
Established by the venerable Milanese Gallia family in 1932, Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan endures as a landmark in the center of Italy’s most dynamic and creative city.
Lauded for its majestic quality, the hotel was bestowed the ‘Excelsior’ title – a historic accolade reserved for only the most distinguished hotel in each Italian town. Iconic and visually distinct, it seamlessly celebrates avant-garde fashion, iconic design and epicurean heritage through crafted moments and intriguing perspectives.
Opening up a world of authentic experiences and destination discoveries, Excelsior Hotel Gallia is essentially Milan.
Milano (MI)
20124
A place rich in atmosphere, full of traces left by the passage of great personalities whose names have shaped the history. Opened in 1863, the Grand Hotel et de Milan preserves all the charm of an ancient Milanese "house". It is still nowadays the favourite Milan luxury hotel of eminent names of the world of culture, entertainment, fashion, music, national and international business.
Milano (MI)
20121
Discover the pinnacle of Milanese luxury at Park Hyatt Milano, an exclusive 5-star hotel nestled in the historic heart of the city. Immerse yourself in the adjacent Galleria Vittorio Emanuele II and take a stroll to renowned boutiques on Via Montenapoleone.
With gleaming elegance, the 108 guests-rooms located on the six floors of the building have been redesigned for maximum comfort and highlight the hotel’s connection with its urban landscape. Featuring a distinguished international identity, they offer guests an exclusive, personalized and engaging experience. Renowned as the unique gems of the hotel, its Terrace Suites, Montenapoleone Suite and Duomo Suite stand out for their exclusive and evocative panoramic terraces overlooking the city skyline. The Brera Suite, located on the second floor of the hotel, boast unparallel living quarters and ample areas that overlook the glass dome that adorns La Cupola Restaurant.
Delight your palate at Pellico 3 Milano, enjoy signature cocktails at Mio Lab, and savor delectable bites at La Cupola Restaurant. Unwind at AQVAM Spa powered by Beautick or indulge in glamour at Beppe d'Elia’s Hair Jewelry Salon
Milano (MI)
20121