Wine & Spirits
DIAGEO – world leader in the production, marketing and distribution of spirits – operates in Italy through two companies: DIAGEO ITALIA SpA – Based in Turin – which deals with the marketing and distribution of the brands in the portfolio and DIAGEO OPERATIONS ITALY – based in Santa Vittoria d’Alba (province of Cuneo) – among the most important production centers in Europe. Overall DIAGEO employs more than 550 people in Italy. Diageo Italia S.p.A. The commercial and marketing organization of DIAGEO ITALIA SpA is responsible for marketing and distribution to Italian customers of international brands, mainly from Ireland, Venezuela, Mexico and Scotland. With sales of EUR 159 million (fiscal year ended 30.06.2013) and 112 employees, DIAGEO ITALIA is the second Italian player in the alcoholic beverage industry with a portfolio of over 50 brands, including BAILEYS and GORDON’S – respectively leaders in the market of creams and gin – PAMPERO and SMIRNOFF – at the top levels in the segments of rum and vodka – JOHNNIE WALKER, J & B and Classic Malts, among the best-selling whiskies. Diageo Operations Italy The production and packaging activities of DIAGEO in the historic factory of Santa Vittoria d’Alba (CN), inherit the centuries-old experience of master winemaker family Cinzano – which began production in 1757 – with the most modern production systems and bottling. With sales of € 228 million (fiscal year ended 30.06.2013), a product volume of 15.7 million boxes of 9 liters and 437 employees, DIAGEO OPERATIONS ITALY is today one of the largest bottling plants in Italy, and the most important production site of DIAGEO in Continental Europe.